The past few years, the landscape of the world of work—and especially talent acquisition—has changed drastically with the rapid onset of digital transformation. Even more so over the past year as we’ve transitioned to remote work environments that are now here to stay.
So how do you maintain the human connection that candidates value without those face-to-face or phone interactions? At Rooster, we think the future is connecting with them where they’re at.
A New Wave of Interview Communication Tools is On the Horizon
Today, as the workforce demographic shifts, it’s important to be on the cutting-edge. You must understand the quirks and background of your rising talent to ensure you’re captivating those young, innovative minds. Monster recently released an article that shared that 9 out of 10 Gen Z candidates would allow use of technology to influence their job choice between similar offers, while 54% won’t complete an application if it seems your hiring methods are out of date.
So, how do you keep up? Innovation in your hiring process and digital communication methods.
Millennials and Gen Z are now being commonly referred to as “Generation Mute”. What that means is most are using mobile phones only to send messages and use applications—not speak on the phone.
This just helps to prove that these are the next era of recruitment communication tools:
Gen Z is more concerned about privacy than earlier generations. This has led them to use private messaging apps or encrypted platforms like WhatsApp to communicate. In fact, a survey of global Gen Zers uncovered that nearly 97% used WhatsApp, while 6 out of 10 don’t send traditional texts anymore. As we move toward a more international, connected workforce, this form of communication during interviews is crucial to expand your talent pool.
While some may argue Facebook is dead, that couldn’t be farther from the truth. It’s consistently voted one of the top social platforms for both Gen Z and Millennials. Send job posts through messenger, allow candidates to chat with a team member to get a feel for your group dynamic—there are many ways you can leverage it!
Instagram Direct Messaging
Businesses like Salesforce have a customer-facing Instagram account, but also an account that’s geared toward careers and talent acquisition. It provides a platform and channel for those interested in becoming a part of the team to really engage, connect, and experience company culture from afar. Using direct messaging, recruiters can engage with those candidates that seem like a good fit from the comments and content they’re reacting to.
LinkedIn is particularly popular with the Millennial demographic. Almost ¾ of Millennial candidates found their last role on social media, and in most cases, they weren’t even looking. LinkedIn is a great place to form interpersonal connections with like-minded individuals. Since 70% of the world’s talent is passive talent, or people who aren’t necessarily searching for a new role, developing those connections through a platform like LinkedIn to inspire great candidates to apply, even if they maybe weren’t considering a switch, is key.
Rooster Can Help You Enhance Your Candidate Communication
Are you trying to streamline your hiring process with enhanced digital-first communication between your team and candidates? Rooster by Kognitiv is ready to help. Our scheduling solutions are geared toward streamlining your interview process by eliminating tedious tasks, while still maintaining a personal connection with your candidates. As the future of the hiring world continues to shift, we will shift with it, being on the cutting edge of interview communication technology. Interested in learning more about Rooster and our innovative tech? Schedule a personalized demo and we’ll show you how we can help you, and chat about where we’re going to help your team grow.